Performance advertising
Mobile CPA, CPI and CPL advertising
Understand mobile performance offers, app-install and lead events, click and conversion caps, postbacks, partner payouts and source-level attribution.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is mobile performance advertising?
Mobile performance advertising pays for a defined outcome rather than exposure alone. The ad can use several creative formats; what defines the model is the validated event—an action, installation, lead, sale or deployment-specific conversion.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Validated outcomes ÷ eligible clicks
Spend ÷ validated actions
Validated installs ÷ clicks
Attributed value ÷ spend
Operator guide
What clients should understand before launch.
What the user sees
The creative may be a banner, native card, search result or video. It directs the user to an application store, form, purchase flow or other destination tied to a defined outcome.
How the outcome is validated
A pixel, server-to-server postback, mobile measurement partner or deployment-specific API reports the event with identifiers that connect it to the acquisition path.
How caps protect campaigns
Click and conversion caps by day, month, offer or partner help control budget and prevent one source from consuming an allocation before quality is understood.
What operators reconcile
Click records, sub-ID context, duplicate policy, attribution windows, advertiser approvals, partner payouts and reversals must lead to one defensible outcome count.
Frequently asked
Questions about mobile performance.
Strictly, CPA is a pricing and optimization model. It can use search, display, native or video creatives, but clients often evaluate it as a distinct performance channel.
A server-to-server notification that reports a conversion event and the identifiers needed to connect it to an earlier click or campaign.
CPI pays for a validated application installation. CPL pays for an accepted lead, such as a completed and qualified form.
Build the right delivery path