Performance advertising
Optimize for outcomes, not activity
Run CPA, CPI and CPL campaigns around validated conversions, source-level economics, offer caps and measurable return across the acquisition path.
DECISION LAYERCPA
Policy · quality · margin · delivery
Designed for
Built around the people operating the channel.
Performance networksAgenciesDirect advertisers
Core capabilities
Everything operators need.
Nothing hidden behind the platform.
Campaign and offer operations
Configure offers, traffic partners, targeting, commercial terms and campaign moderation in one workflow.
Conversion events
Capture and validate postbacks with the acquisition context required for trustworthy reporting and reconciliation.
Offer caps and payouts
Set click or conversion caps by operating period and maintain partner-specific payout policy.
Mobile targeting
Use geography, operating system, browser, device class and supported device-brand signals to define eligible traffic.
Partner economics
Compare payout, acquisition cost and downstream value at the account, campaign and source levels teams act on.
Integration model
Connect publishers, advertisers and tracking services through controlled API and postback contracts, including two-way workflows where agreed.
Targets, filters & guardrails
Control the traffic decisions that shape CPA performance.
Targeting determines relevance, filters protect traffic quality and guardrails limit commercial or infrastructure exposure. Nexus keeps those responsibilities explicit and aligned with the services that enforce them.
Campaign targeting
Organize partner, offer and campaign rules around the desired conversion outcome.
Cap policy
Use volume and member boundaries to protect campaigns and commercial commitments.
Partner context
Preserve source and sub-ID context needed to analyze performance beneath the account level.
Postback validation
Connect conversion events with the acquisition context required for defensible attribution.
Commercial policy
Keep payout, acquisition cost and downstream value visible in the performance workflow.
Service isolation
Configure CPA endpoints and scheduling independently while sharing the Nexus control plane.
How it connects
A clear path from request to revenue.
Nexus keeps the operational path visible so commercial and technical teams can reason about the same system.
Technical fit
Connect to the stack you already operate.
Nexus creates a governed layer across the services and data contracts that matter without demanding that every system be replaced.
Operator knowledge
Go deeper than the feature list.
Explore the traffic contracts, controls and operating decisions behind CPA.
Product questions
What clients usually need to know.
It is designed for Performance networks, Agencies, Direct advertisers that need configurable infrastructure rather than a closed, one-size-fits-all tool.
Yes. Every revenue engine can be deployed independently, while sharing identity, administration and infrastructure configuration when additional Nexus products are added.
Tenant domains, service URLs, database and Redis connections, modules, traffic limits, routing policies, partner access and commercial workflows can be configured around the deployment.
We map the existing traffic path, define system boundaries and data contracts, connect controlled traffic, validate reporting and failure behavior, then expand volume in measured steps.
The architecture is tenant-aware and designed for branded operator and partner experiences. Exact branding, permissions and workflow scope are agreed during solution design.
Build with Nexus