One control layer for traffic, policy and reporting.
Learn more ↗Digital advertising formats
See the ad.
Understand the system behind it.
Visual, practical guides to how search, display, native, video, CTV, high-impact and performance advertising appear, move through the delivery chain and create measurable outcomes.
Format versus platform
What users see is only one layer.
An ad format defines presentation and behavior. A buying model defines how value is priced. A delivery protocol moves the opportunity between systems. Nexus connects those layers without pretending they are the same thing.
FORMATWhat appears→DELIVERYHow it moves→OUTCOMEHow value is measured
Explore every format
Choose the experience you need to understand.
01 · Intent advertising
Search ads
Understand PPC search ads, sponsored-result feeds, keyword intent, CPC bidding, publisher delivery and the quality controls around every click.
View format guide ↗02 · Display advertising
Display banners
Learn how static, animated, HTML5 and responsive display banners occupy web and app placements, enter auctions and produce measurable impressions and clicks.
View format guide ↗03 · Content-integrated advertising
Native ads
See how native ads use structured assets to match a publisher experience while preserving disclosure, placement control and measurable campaign outcomes.
View format guide ↗04 · Video advertising
In-stream video
Understand pre-roll, mid-roll and post-roll video ads, VAST responses, player events, creative compatibility and completion-based measurement.
View format guide ↗05 · Video advertising
Outstream video
Learn how video can appear inside articles and feeds without existing video content, with viewport-aware playback, VAST delivery and user-experience controls.
View format guide ↗06 · Connected television
CTV / OTT
Explore connected-TV and streaming video ads, server or client-side delivery, household context, pod position, VAST compatibility and completion reporting.
View format guide ↗07 · High-impact display
Interstitial & rich media
Understand full-screen transitions, expandable and interactive creatives, close behavior, mobile-safe rendering, frequency caps and engagement measurement.
View format guide ↗08 · Performance display
Popunder / CPV
Learn how popunder traffic opens a destination behind the active browser window, how CPV delivery is counted and why browser, frequency and quality policy matter.
View format guide ↗09 · Performance advertising
Mobile performance
Understand mobile performance offers, app-install and lead events, click and conversion caps, postbacks, partner payouts and source-level attribution.
View format guide ↗010 · Context monetization
Contextual & domain
See how page content, site approval, keywords, categories and parked-domain templates create structured intent for relevant advertising delivery.
View format guide ↗A useful taxonomy
Compare by operating purpose.
Intent & context
Search, contextual and domain formats translate a query, page or domain into eligible advertising demand.
Display & native
Banner, native and high-impact units define how a visual message occupies or integrates with a digital experience.
Video & television
In-stream, outstream and CTV use video delivery contracts but operate in different player and viewing environments.
Performance
Popunder and mobile outcome workflows prioritize valid views, clicks, installs, leads or other defined actions.
Map your inventory