Feed operations

XML & JSON traffic, under control

Normalize partner supply, manage feed profiles and operate affiliate traffic through a unified layer for access, limits, routing, diagnostics and reconciliation.

NEXUS / XML / JSONLIVE
DECISION LAYERXML / JSON

Policy · quality · margin · delivery

Any schemanormalized
Per partneraccess & limits
Livefeed health

Designed for

Built around the people operating the channel.

Affiliate networksPublishersFeed marketplaces

Core capabilities

Everything operators need.
Nothing hidden behind the platform.

01

Schema normalization

Translate partner-specific XML and JSON structures into a consistent internal contract before commercial routing begins.

02

Feed profiles

Group demand feeds and partner permissions into reusable profiles instead of repeating configuration account by account.

03

Parser and delivery policy

Set result limits, timeouts, allowed targets and provider-specific response handling through explicit feed configuration.

04

Parallel feed routing

Request eligible providers concurrently where the deployment supports it, then return controlled results inside a bounded delivery window.

05

Partner governance

Approve, suspend and classify partner accounts while controlling traffic-type access, QPS, caps and applicable feed profiles.

06

Operational diagnostics

Surface connection errors, empty responses, latency, click and search logs, target delivery and partner-level performance patterns.

Targets, filters & guardrails

Control the traffic decisions that shape XML / JSON performance.

Targeting determines relevance, filters protect traffic quality and guardrails limit commercial or infrastructure exposure. Nexus keeps those responsibilities explicit and aligned with the services that enforce them.

01

Request parameters

Configure referrer, language, user-agent and sub-ID participation in the XML request contract.

02

Environment filters

Expose hosting and iframe filter controls for deployments that require those quality boundaries.

03

Duplicate protection

Apply global duplicate policy, IP request ceilings and maximum-request controls.

04

Member governance

Structure per-member QPS and cap configuration for affiliate and partner access.

05

Classification dimensions

Control OS and browser statistics independently for affiliates and campaigns.

06

Delivery topology

Synchronize approved XML endpoint settings and private-server mappings to bounded Redis hashes.

Explore the complete targeting and filtering model ↗

How it connects

A clear path from request to revenue.

Nexus keeps the operational path visible so commercial and technical teams can reason about the same system.

01Affiliate request
02Normalize & validate
03Route eligible feeds
04Return & measure

Technical fit

Connect to the stack you already operate.

Nexus creates a governed layer across the services and data contracts that matter without demanding that every system be replaced.

PROTOCOLS & CONTRACTS✓ XML✓ JSON✓ Partner mappings
DEPLOYMENT MODELS✓ Central normalization hub✓ Tenant-specific endpoints✓ Embedded feed service
SHARED NEXUS SERVICES✓ Identity and roles✓ Tenant configuration✓ Audit and operational policy

Operator knowledge

Go deeper than the feature list.

Explore the traffic contracts, controls and operating decisions behind XML / JSON.

01

XML feed monetization

Read guide ↗
02

Feed, bid and limit management

Read guide ↗
03

Publisher and affiliate management

Read guide ↗
04

Contextual ads and domain parking

Read guide ↗

Product questions

What clients usually need to know.

It is designed for Affiliate networks, Publishers, Feed marketplaces that need configurable infrastructure rather than a closed, one-size-fits-all tool.

Yes. Every revenue engine can be deployed independently, while sharing identity, administration and infrastructure configuration when additional Nexus products are added.

Tenant domains, service URLs, database and Redis connections, modules, traffic limits, routing policies, partner access and commercial workflows can be configured around the deployment.

We map the existing traffic path, define system boundaries and data contracts, connect controlled traffic, validate reporting and failure behavior, then expand volume in measured steps.

The architecture is tenant-aware and designed for branded operator and partner experiences. Exact branding, permissions and workflow scope are agreed during solution design.

Build with Nexus

Make XML / JSON part of a connected revenue system.

Talk to an AdTech expert ↗