Performance display
Popunder and CPV advertising
Learn how popunder traffic opens a destination behind the active browser window, how CPV delivery is counted and why browser, frequency and quality policy matter.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is popunder / cpv advertising?
A popunder opens a destination in a secondary browser context behind the active page. The user typically encounters it after closing or moving away from the original window, which makes source transparency, browser behavior, timing and frequency essential.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Accepted destination opens
Unique users or devices ÷ views
Views per user or device
Validated action after exposure
Operator guide
What clients should understand before launch.
What the user sees
The original page remains active while a second destination opens behind it. Because the experience is interruption-based, placement consent and predictable behavior matter more than raw delivery volume.
How delivery is governed
Publisher identity, browser capability, campaign eligibility, direct-link or feed response, time caps and per-user frequency determine whether an opportunity should open.
Quality and fraud controls
Repeated opens, automation, hidden windows, blocked or unsupported browser behavior, misleading sources and excessive frequency can distort a CPV campaign.
When it is appropriate
Popunder can support direct-response campaigns with broad reach, but it is not a universal substitute for intent, native or video formats. Brand requirements, browser policy and user experience must be evaluated explicitly.
Frequently asked
Questions about popunder / cpv.
Cost per view charges for an accepted view or opened destination according to the campaign and supply contract. The exact validity rules must be defined.
A popup appears above or in front of the active window. A popunder opens behind it and is usually encountered later.
Repeated interruption quickly damages user experience and can inflate volume without producing additional campaign value.
Build the right delivery path