A strong evaluation follows a request from source to commercial outcome. Feature counts alone do not reveal hidden integration work or operational boundaries.
Traffic and products
List active channels, request formats, partner volumes, QPS, caps and expected expansion.
- Search
- Feeds
- OpenRTB
- Video
- CPA
Controls and evidence
Identify which system owns targeting, filters, routes, commercial terms and the reporting used for reconciliation.
Security and deployment
Confirm tenant isolation, credential boundaries, roles, audit events, production validation and failure behavior.
Product accuracy
This guide describes Nexus product architecture and general AdTech operating concepts. Exact enforcement and integration behavior depends on the enabled revenue engine and agreed deployment configuration.