Mobile performance advertising connects traffic partners, offers, applications or landing flows, conversion events and advertiser value. The platform must preserve that chain while respecting caps and partner-specific commercial terms.
Support outcome-based price models
CPA, cost per install and cost per lead programs share a conversion focus but require different event definitions and validation. The accepted event, attribution window and duplicate policy should be documented for every offer.
- CPA outcomes
- CPI installations
- CPL leads
- Deployment-specific events
Apply offer and partner boundaries
Click or conversion caps can protect a campaign by day or month, while custom publisher payouts reflect different source economics. Geography, operating system, browser and device context further define eligible traffic.
Use APIs as governed contracts
Two-way APIs and postbacks can synchronize offers, status, clicks or conversion outcomes, but they still require authentication, idempotency, bounded retries and reconciliation. Nexus keeps those contracts inside the same partner and campaign operating model.
This guide describes Nexus product architecture and general AdTech operating concepts. Exact enforcement and integration behavior depends on the enabled revenue engine and agreed deployment configuration.