A request lifecycle is more useful than a feature checklist because it shows where latency, filtering, commercial rules and failures enter the system.
Receive and validate
The supply request must be structurally valid and acceptable to tenant policy before it consumes downstream capacity. Invalid or unsupported opportunities should produce understandable outcomes.
- Contract validation
- Required context
- Inventory policy
- Source identification
Select and route
Eligible demand endpoints are chosen using availability, capacity, configured policy and the request context supported by the connected auction service.
Observe the outcome
Response rate, bid rate, auction result, timeout and notice behavior create the operational evidence needed to tune routes and partner expectations.
This guide describes Nexus product architecture and general AdTech operating concepts. Exact enforcement and integration behavior depends on the enabled revenue engine and agreed deployment configuration.