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Campaigns & creatives

Make the setup as clear as the objective.

Give operators a structured way to configure campaigns, define their audience and manage creative assets. Bring budgets, scheduling, traffic eligibility and tracking fields into the same planning conversation.

Book a guided walkthrough ↗Explore the capabilities ↓
  1. 01Campaign objective
  2. 02Budget & audience
  3. 03Creative & tracking
  4. 04Delivery review

Inside the workflow

Practical controls.
A clearer working day.

Explore the settings and reports behind the headline, then review the configuration your deployment needs.

01

Commercial boundaries

The campaign editor exposes a CPV bid, daily and total budgets, frequency capping and a conversion-tracking switch. These are campaign controls, not a universal billing model for every Nexus product.

02

Delivery schedule

Configure the campaign’s schedule alongside its budget and audience. Review the intended delivery window before activating a campaign.

03

Detailed audience selection

Define geographic, operating system, browser and browser-version targeting. Use the available campaign fields to narrow the traffic that matches the objective.

04

Source-level controls

Manage IP, domain, publisher, SubID, keyword and feed eligibility with the available allowlists and blocklists. Source controls make exclusions explicit.

05

Creative inventory

Browse creative records with their advertiser, campaign, type, status and dimensions. Keep the asset associated with the campaign it belongs to.

06

Creative content and tracking

The creative editor separates basic information, tracking and media. Configure the name, status, width, height, click URL, impression pixel and asset as required by the format.

A day in the platform

From setup to a decision.

A practical workflow for your campaign operation, with the relevant controls at each step.

  1. 01

    Set the campaign boundaries

    Define the bid, daily and total budget, frequency cap and schedule for the campaign.

  2. 02

    Choose the eligible audience

    Select request attributes and source lists, then review the exclusions with your operations team.

  3. 03

    Prepare the creative

    Associate the asset with its advertiser and campaign. Check dimensions, click URL and impression tracking.

  4. 04

    Validate before scaling

    Run a controlled delivery check and use the relevant channel reports to review traffic and outcomes.

Your campaign workspace

Know what to review.
Know where to look.

Keep the creative record and its tracking fields separate from the audience rules configured on the campaign.

Explore reporting & data freshness ↗

Creative record fields

  • Campaign status
  • Advertiser
  • Creative type
  • Width / height
  • Click URL
  • Impression pixel

Campaign audience controls

Country · Operating system · Browser / version · IP / domain · Publisher / SubID · Keyword / feed

Deployment scope. Campaign and creative fields depend on the selected workflow. Tracking URLs, creative acceptance and conversion recording need integration testing; the presence of a field does not guarantee acceptance by an external partner.

Know before you launch

Useful distinctions.
Clear expectations.

Good operations start with a shared understanding of what is configured, what is measured and what needs validation.

Campaign versus offer
A campaign defines an advertising setup and audience. The CPA offer workflow has its own payout models, conversion events, caps and publisher-access settings.
Creative versus ad format
An asset and its tracking fields belong to the creative. The ad format determines how the placement is presented and which delivery integration it needs.
Configuration versus outcome
Budgets, schedules and targeting define intended behavior. Confirm delivery and partner reporting with controlled traffic before committing to performance expectations.

The connected operation

Keep the rest of the workflow in view.

01 / Operations

Reporting & reconciliation

Channel metrics, source breakdowns and partner NET figures — explained in their own context.

Explore the workflow ↗02 / Operations

Publisher operations

Website approvals, subscription settings, subscriber activity and publisher reporting.

Explore the workflow ↗03 / Operations

Campaigns & creatives

Budgets, schedules, audience rules, creative assets and tracking configuration.

Explore the workflow ↗

See it with your team

Bring your next campaign workflow.

We will show how its audience, budget, assets and channel integration fit together in Nexus.

Plan your demo ↗