Search & PPC

Core features.

Connect provider feeds to publisher links, set search caps and revenue-share rules, and understand the results by keyword, domain and traffic source.

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01

Provider feed setup

Configure the advertiser, search engine, provider URL, search cap and revenue share. Keep NET reporting settings with the feed they describe.

02

Publisher link management

Assign feeds to a publisher link and configure integration type, traffic type, backfill and commercial settings in one resource editor.

03

Keyword handling

Define keyword and domain rules, use keyword-replacement controls at feed level, and carry query and SubID context through supported URL macros.

04

Environment targeting

Configure countries, operating systems, browsers and browser versions, devices and domains at the relevant feed or link level.

05

Traffic-quality controls

Set applicable referrer, IP, datacenter, crawler, VPN and proxy policies. Review errors alongside traffic and financial indicators.

06

Search-specific reports

Compare searches, monetized traffic, visitors, unique IPs, cost, revenue, EPC, RPM, profit and ROI. Switch to Keyword List or Keyword Count views.

A day in the platform

From setup to a decision.

A practical workflow for your Search operation, with the relevant controls at each step.

  1. 01

    Connect a provider

    Choose the search engine and feed URL, then configure commercial and reporting settings.

  2. 02

    Build the publisher link

    Assign eligible feeds and define the integration, search cap and backfill rules.

  3. 03

    Set traffic eligibility

    Review country, browser, device, domain and keyword controls.

  4. 04

    Investigate the outcome

    Compare monetized searches, EPC, RPM and profit by source or keyword.

Reporting that fits the channel

Know what to review.
Know where to look.

Keep delivery, traffic quality and commercial results in context. Available dimensions depend on the selected report.

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Performance indicators

  • Searches
  • Monetized
  • Unique IPs
  • Visitors
  • Coverage
  • Clicks
  • Cost
  • Revenue
  • EPC
  • RPM
  • Profit
  • ROI

Ways to break it down

Publisher / link · Feed · Country · OS / browser · Device · Domain · Keyword list · Keyword count

Deployment scope. Search feed and link controls differ. Provider integrations, NET import timing and metric definitions are confirmed during deployment.

Keep the operating context

Controls that connect to a decision.

Connect provider feeds and publisher search links, configure revenue share and search caps, then inspect keyword-level and partner NET reporting.

  • Feed assignment & targeting
  • Revenue share & search caps
  • Geo, device & source context

Compare traffic, clicks and provider NET reports to understand which routes contribute to your margin.

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Extend the workflow with AI + MCP.

Connect supported AI clients to domain-scoped tools. Access, audit history and allowed operations stay within the boundaries configured for your deployment.

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Across the Nexus suite

Open standards. Your own platform.

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IAB Tech Lab

OpenRTB

2.4 / 2.5 / 2.6 configuration

Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.

OpenRTB specification
IAB Tech Lab

VAST

Video ad serving

Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.

VAST specification
AI connectivity

Full MCP

A structured interface for AI clients

Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.

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Your operating model

White-label

Your brand. Your domains.

Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.

Explore white-label

Protocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.

See these capabilities in your workflow.

Share the channel, expected volume and integrations. No credentials or production data required.

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