OpenRTB
2.4 / 2.5 / 2.6 configuration
Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.
OpenRTB specificationWhite-label advertising platform
Your brand.
Your network.
Your Nexus.
Build an advertising business that looks and works like yours. Nexus provides the platform foundation; you define the brand, partners, channels and commercial model.
Explore your white-label platform ↗For ad networks, publishers and performance businesses.
platform.yourbrand.exampleProduct preview
YOUR BRAND / WORKSPACEExample configuration
Your network, connected.Platform overview
DELIVERYMulti-channel
BRANDINGYour identity
CONTROLPer domain
ChannelConnectionPolicy
Search & PPCCPCCountry · device
XML & JSON feedsFeedQPS · quality filters
ProgrammaticOpenRTBFloor · partner caps
VideoVASTPlayer · demand rules
✓ Changes recordedRouting → delivery → reporting
Across the Nexus suite
Open standards. Your own platform.
VAST
Video ad serving
Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.
VAST specificationFull MCP
A structured interface for AI clients
Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.
Explore AI + MCPWhite-label
Your brand. Your domains.
Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.
Explore white-labelProtocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.
More than a logo change
A platform for your business.
Not someone else’s marketplace.
White-label brings the customer-facing identity and the underlying operation together. Agree on the exact branding, integrations and service scope before launch.
Your brand & domains
Present the platform under your own identity, with agreed branding and domain configuration. Your customers work with your business, not a generic shared marketplace.
Your partner relationships
Organize supply, demand and operator access around the way your network works. Keep each account within its assigned platform scope.
Your commercial rules
Configure supported bids, margins, caps and routing policies for each channel. Keep the delivery decisions connected to your business model.
Your connected stack
Integrate feeds, OpenRTB, VAST, postbacks and APIs where supported. Add custom development when the standard workflow needs to go further.
Your infrastructure model
Plan domains, services, data stores, monitoring and support responsibilities together. Choose the deployment scope before committing to a rollout.
Your AI workflows
Full MCP support gives compatible AI clients a structured interface to Nexus. Connected operations retain identity, domain scope, permissions and audit history.
Choose what you need to run
One channel today.
Room for your next move.
Start with the advertising workflow you need. Additional products, capacity and custom work are scoped separately as your business develops.
Before you launch
Make the responsibilities clear.
A professional platform needs more than a polished login screen. Your proposal should make the delivery and ongoing operation understandable.
Brand & customer experience
Confirm domains, visual identity, partner access and the screens or workflows that need custom development.
Infrastructure & integrations
Map environments, data stores, connected partners, monitoring and migration requirements. Define who operates each part.
Validation & support
Agree on acceptance checks, onboarding, maintenance windows, support coverage and escalation contacts before production.
Put your brand on a working plan.
Share your channels, expected volume and current stack. We will help separate platform requirements from optional services.