Offer workspace
Manage advertiser and offer references, preview and tracking URLs, images, descriptions, restrictions and expiry.
CPA / CPI / CPL
Core features.
Operate performance offers with fixed-price or revenue-share payouts, targeting, conversion windows and caps. Bring publisher access, creatives and conversion reporting into one workflow.
Compare price plans ↗Payout configuration
Configure fixed-price or revenue-share terms, currency and advertiser/publisher payouts. Event categories include installation, registration, sales, subscription and in-app events.
Conversion rules and caps
Set conversion windows, pending or multiple-conversion controls, daily/monthly clicks, conversions and revenue, plus minimum/maximum CR.
Eligibility and access
Configure approval and terms requirements, private offers and publisher visibility. Keep these separate from delivery targeting.
Targeting and traffic filters
Use country, OS version, browser, device, connection and carrier context. Configure SubID, domain and IP-range allowlists and blocklists.
Creatives and performance
Organize offer creatives and publisher-cap records. Review click context, valid/invalid conversions, advertiser/publisher payouts, profit, CR, CPC and RPC.
A day in the platform
From setup to a decision.
A practical workflow for your CPA operation, with the relevant controls at each step.
- 01
Define the offer
Add tracking destination, event category, payout and terms.
- 02
Set eligibility and caps
Configure targeting, conversion windows and daily or monthly limits.
- 03
Organize publisher access
Use approvals, private-offer settings and creatives.
- 04
Review performance
Inspect clicks, conversions and both sides of the payout.
Reporting that fits the channel
Know what to review.
Know where to look.
Keep delivery, traffic quality and commercial results in context. Available dimensions depend on the selected report.
Explore reporting & data freshness ↗Performance indicators
Ways to break it down
Publisher / offer · Advertiser · Source / SubID · Country / city · OS / browser · Device · Connection / carrier · Currency
Deployment scope. Tracking and postback contracts, attribution rules and payout reconciliation must be validated with your partners before production delivery.
Keep the operating context
Controls that connect to a decision.
Manage offers, fixed or revenue-share payouts, publisher access, conversion windows and daily or monthly caps around your performance business.
- Offer eligibility & campaign targeting
- Partner caps & source tracking
- Conversion windows & payout policy
Connect conversion events with their traffic source and commercial terms before evaluating campaign performance.
Explore targeting & filters ↗Extend the workflow with AI + MCP.
Connect supported AI clients to domain-scoped tools. Access, audit history and allowed operations stay within the boundaries configured for your deployment.
Across the Nexus suite
Open standards. Your own platform.
OpenRTB
2.4 / 2.5 / 2.6 configuration
Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.
OpenRTB specificationVAST
Video ad serving
Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.
VAST specificationFull MCP
A structured interface for AI clients
Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.
Explore AI + MCPWhite-label
Your brand. Your domains.
Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.
Explore white-labelProtocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.
See these capabilities in your workflow.
Share the channel, expected volume and integrations. No credentials or production data required.