Publisher channels
Configure publisher, price type, CPM, floor, required fields and the web, app or CTV environment.
VAST video
Core features.
Manage publisher channels and demand tags in a dedicated VAST workspace. Configure environments, pricing and delivery limits, then follow video events from Started to Completed.
Compare price plans ↗Demand tag management
Keep advertiser, source, tag type, timeout and delivery settings together. Tag configuration offers VAST, Audio and RTB options.
Application-level targeting
Configure countries, operating systems, ad sizes, languages, bundle IDs and application names.
Delivery limits
Set applicable hourly and daily revenue, request and impression limits. Demand tags add maximum QPS and scheduled-delivery controls.
Channel and tag grants
Assign allowed tags to a channel and allowed channels to a tag. Keep publisher integration and host configuration separate from demand.
Video-specific reporting
Inspect VAST URI validity, errors, fill, impressions and revenue. Review Started, First Quartile, Midpoint, Third Quartile and Completed.
A day in the platform
From setup to a decision.
A practical workflow for your Video operation, with the relevant controls at each step.
- 01
Create the channel
Define publisher, pricing, environment and integration fields.
- 02
Configure the tag
Set demand source, timeout, targeting and delivery limits.
- 03
Connect eligible demand
Grant access between channels and tags.
- 04
Follow video events
Review request and URI errors alongside fill, revenue and completion.
Reporting that fits the channel
Know what to review.
Know where to look.
Keep delivery, traffic quality and commercial results in context. Available dimensions depend on the selected report.
Explore reporting & data freshness ↗Performance indicators
Ways to break it down
Channel / tag · Country · OS · App bundle · Application · Environment · Device / size
Deployment scope. VAST versions, player and SDK compatibility, device support and audio delivery are confirmed for the agreed integration—not assumed for every environment.
Keep the operating context
Controls that connect to a decision.
Connect publisher channels and demand tags, configure web, app or CTV environments, and review VAST URI validity, fill and playback event reporting.
- Allowed channels & demand tags
- Environment, CPM & delivery caps
- URI errors & playback events
Review request and VAST URI errors alongside impressions, fill, revenue and video milestones from Started to Completed.
Explore targeting & filters ↗Extend the workflow with AI + MCP.
Connect supported AI clients to domain-scoped tools. Access, audit history and allowed operations stay within the boundaries configured for your deployment.
Across the Nexus suite
Open standards. Your own platform.
OpenRTB
2.4 / 2.5 / 2.6 configuration
Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.
OpenRTB specificationVAST
Video ad serving
Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.
VAST specificationFull MCP
A structured interface for AI clients
Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.
Explore AI + MCPWhite-label
Your brand. Your domains.
Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.
Explore white-labelProtocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.
See these capabilities in your workflow.
Share the channel, expected volume and integrations. No credentials or production data required.