What Nexus provides
Publisher websites, subscription workflows and Web Push subscription / delivery components.
Browser notifications
Web Push notifications
A browser notification sent to a visitor who subscribed. Reach a subscribed publisher audience through a configured delivery service.
IN PRACTICE
A simple example.
A visitor grants notification permission on a publisher website. Later, a notification from that publisher can appear through the configured browser push service.
- Where it appears
- Supported browser / operating-system notifications
- What to measure
- Subscribers · impressions · clicks
What you need to connect
Browser permission, service-worker integration, valid subscriptions and the configured notification-delivery service.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is web push advertising?
Web Push is a notification delivered through a browser push service after a visitor subscribes. It uses a browser subscription and service worker rather than an ad slot inside the current page. Nexus includes publisher subscription workflows and Web Push delivery components.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Use these metrics to evaluate the format. They are not a promise that every Nexus integration supplies every metric: player, publisher, analytics or conversion reporting may be needed.
Track subscription activity and the audience available to the configured service.
Review notification events supported by the delivery integration; sending is not proof that a user saw an ad.
Compare the commercial results recorded for the connected publisher operation.
Operator guide
What clients should understand before launch.
What the visitor sees
A notification with the content and controls permitted by their browser and operating system. Browser policy determines whether, when and how it is displayed.
What Nexus manages
Publisher websites, subscriptions and notification-related configuration, with delivery code that must be connected and configured for the deployment.
What must be in place
A compatible website integration, service worker, browser permission, delivery credentials and valid subscriptions. Adding a website to the admin is not sufficient by itself.
What this is not
An in-page push ad stays within a webpage and does not use a Web Push subscription. Native mobile application push also needs a different integration.
Frequently asked
Questions about web push.
Yes. Browser notification permission and a valid push subscription are required. A site visit alone does not authorize notifications.
Build the right delivery path