Trading relationships
Configure exchange and demand connections. Explicitly control which demand can receive traffic from each exchange.
Connect supply and demand partners
OpenRTB exchange & traffic hub
Operate the connection between programmatic supply and demand. Manage exchanges, demand access, inventory rules and trading reports from the OpenRTB workspace.
Existing module workflow · For programmatic networks, exchanges and supply aggregators.
How it works
From your partners
to a working operation.
An operator connects a new supply partner, enables selected demand connections for that exchange and investigates request quality and trading performance in one workspace.
- 01Supply bid request
- 02Inventory & traffic checks
- 03Eligible demand / campaigns
- 04Response & event reporting
Build with
Your Nexus components
Inside the operation
What your team
can manage.
Inventory and routing policy
Use supported inventory, geo, device, domain and app rules, QPS controls and partner-specific settings to qualify requests.
Operational reporting
Review requests, valid requests, impressions, clicks, revenue, spend and profit. Investigate traffic errors alongside trading results.
RTB traffic & trading results
Requests, valid requests, impressions, clicks, revenue, spend and profit in the RTB workspace. Values are shown as captured for the selected period, not a performance guarantee.
Before launch
What you need
to connect.
- Supply and demand endpoint access plus trading agreements
- A tested OpenRTB contract for formats, events and partner requirements
- Capacity, timeout, filtering and commercial settings
Formats & delivery
What can the
visitor actually see?
Explore relevant formats and traffic models. Delivery still depends on the selected module, publisher placement and partner integration.
Display banners
Learn how static, animated, HTML5 and responsive display banners occupy web and app placements, enter auctions and produce measurable impressions and clicks.
How it works ↗Native ads
See how native ads use structured assets to match a publisher experience while preserving disclosure, placement control and measurable campaign outcomes.
How it works ↗In-stream video
Understand pre-roll, mid-roll and post-roll video ads, VAST responses, player events, creative compatibility and completion-based measurement.
How it works ↗Related deployments
Another way to build.
01Existing module workflow
Connect traffic sources to advertiser feeds
XML ad network
XML revenue & partner NET reporting
XML revenue and partner NET trends with referral and audience breakdowns. Values are shown as captured for the selected period, not a performance guarantee.
Run an XML / JSON feed monetization platform. Connect advertiser feeds, assign them to publishers and control how traffic is filtered, routed and monetized.
See this platform ↗02Existing module workflow
Monetize search intent
Search syndication platform
Search activity & partner filters
Searches, NET searches and clicks, with publisher, link, advertiser and feed filters. Values are shown as captured for the selected period, not a performance guarantee.
Build a PPC search advertising network. Connect search providers to publisher links, apply keyword and traffic rules and compare searches, clicks and partner results.
See this platform ↗Plan your deployment
See this workflow
with the Nexus team.
Pricing depends on modules, traffic, integrations and support. Tell us what you want to operate and we will prepare a relevant demonstration and proposal.