Advertiser workflows
Use advertiser accounts, campaign budgets, schedules, creatives, moderation and supported targeting. Define the self-service experience and permissions for your brand.
Run an advertiser buying platform
White-label DSP deployment
Build a demand-side platform around Nexus campaign management and the RTB runtime. Define advertiser campaigns, creatives, targeting and the supply connections they can buy from.
Integration-scoped deployment · For advertiser-facing networks, agencies and custom adtech businesses.
How it works
From your partners
to a working operation.
An agency wants a branded buying interface for a defined group of advertisers and supply partners. Nexus supplies campaign and RTB components; the required buying workflow is validated and completed during implementation.
- 01Advertiser campaign
- 02Creative, targeting & budget
- 03Connected RTB supply
- 04Impression, click & spend reports
Build with
Your Nexus components
Inside the operation
What your team
can manage.
Buying runtime
The RTB runtime includes direct-campaign selection as well as external demand connections. Scope supply endpoints, frequency controls and supported creative delivery paths before launch.
Brand and engineering
Combine white-label configuration with custom development where the buying workflow needs additional integrations, user journeys or reporting.
Advertiser campaign targeting
Set country and device criteria, and distinguish OS and browser families from version-specific targeting.
Before launch
What you need
to connect.
- The exchanges or supply partners you want to buy from
- Creative review, targeting, budget and event requirements
- A defined advertiser UX and a delivery plan for additional integrations
Formats & delivery
What can the
visitor actually see?
Explore relevant formats and traffic models. Delivery still depends on the selected module, publisher placement and partner integration.
Display banners
Learn how static, animated, HTML5 and responsive display banners occupy web and app placements, enter auctions and produce measurable impressions and clicks.
How it works ↗Native ads
See how native ads use structured assets to match a publisher experience while preserving disclosure, placement control and measurable campaign outcomes.
How it works ↗In-stream video
Understand pre-roll, mid-roll and post-roll video ads, VAST responses, player events, creative compatibility and completion-based measurement.
How it works ↗Related deployments
Another way to build.
01Existing module workflow
Connect traffic sources to advertiser feeds
XML ad network
XML revenue & partner NET reporting
XML revenue and partner NET trends with referral and audience breakdowns. Values are shown as captured for the selected period, not a performance guarantee.
Run an XML / JSON feed monetization platform. Connect advertiser feeds, assign them to publishers and control how traffic is filtered, routed and monetized.
See this platform ↗02Existing module workflow
Monetize search intent
Search syndication platform
Search activity & partner filters
Searches, NET searches and clicks, with publisher, link, advertiser and feed filters. Values are shown as captured for the selected period, not a performance guarantee.
Build a PPC search advertising network. Connect search providers to publisher links, apply keyword and traffic rules and compare searches, clicks and partner results.
See this platform ↗Plan your deployment
See this workflow
with the Nexus team.
Pricing depends on modules, traffic, integrations and support. Tell us what you want to operate and we will prepare a relevant demonstration and proposal.