What Nexus provides
Offer destination routing, tracked clicks, conversion matching and postback / payout processing.
Performance traffic
Direct links and offer tracking
A tracked link that takes a visitor to an eligible offer. Connect a publisher click to an offer and its reported conversion.
IN PRACTICE
A simple example.
A visitor selects a publisher’s offer link, reaches the advertiser destination and completes an action. A postback reports that action against the original click ID.
- Where it appears
- Approved links and calls to action
- What to measure
- Clicks · conversions · payouts
What you need to connect
Approved traffic sources, a working offer destination and advertiser conversion integration. A link does not itself create a popunder.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is direct link advertising?
A direct link is a tracked URL that routes a visitor to an eligible offer or campaign destination. It defines a traffic path rather than a visual creative. Nexus CPA click routing and conversion processing can connect that visit to an advertiser-reported outcome.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Use these metrics to evaluate the format. They are not a promise that every Nexus integration supplies every metric: player, publisher, analytics or conversion reporting may be needed.
Track visits entering the configured offer route.
Match reported outcomes to the original click ID and apply validation.
Review recorded partner earnings under the configured offer terms.
Operator guide
What clients should understand before launch.
What the visitor sees
The original publisher link or creative, followed by the offer destination. The tracked URL does not define the visual design of either page.
How Nexus tracks the result
The click route identifies the offer and destination. A conversion integration returns identifiers that can be matched to the original click.
What must be agreed
Allowed sources, destination behavior, accepted conversion events, postback parameters and payout terms.
Direct link is not popunder
A direct link does not itself open a background browser window. Popunder behavior requires a separate permitted placement and browser-compatible implementation.
Frequently asked
Questions about direct link.
Strictly, it is a delivery and tracking path. It is included in this guide because operators commonly evaluate direct-link traffic as a channel.
Build the right delivery path